The log, by subject.

Notes from building and shipping a portfolio of small iOS apps as a solo developer: launches, App Store data, pricing, and what actually moved downloads.

1. Is That Rental a Good Deal? How to Calculate Cap Rate (With a Calculator)
2. My Top 5 iPhone Duo Apps After One Week
3. Was That Hole Already There? A Move-In and Move-Out Inspection Checklist for Landlords

The working notes behind the products: decisions, trade-offs, launches, and the unglamorous work between an idea and a release.

1. Building an AI Flow for My Day Job: Ship Faster, With Guardrails
2. Beige Box: Tiny Retro Computers for iPhone Duo
3. My First Few Days With the iPhone Duo

How a principal engineer actually uses AI: agents, assistants, automation, guardrails, and the workflows that survived contact with real work.

1. Building an AI Flow for My Day Job: Ship Faster, With Guardrails
2. My First Few Days With the iPhone Duo
3. How I Make AI UGC Ads: Real Costs and What Failed

Plain-English guides for self-managing landlords: tracking expenses, leases, maintenance and contractors, plus Schedule E, deductions, 1099s and cap rate.

1. Is That Rental a Good Deal? How to Calculate Cap Rate (With a Calculator)
2. Was That Hole Already There? A Move-In and Move-Out Inspection Checklist for Landlords
3. Do You Owe Your Plumber a 1099? What Landlords Need to Know for 2026

Schedule E line by line, which rental expenses are deductible, and when a landlord owes a contractor a 1099, written for self-managing landlords.

1. Do You Owe Your Plumber a 1099? What Landlords Need to Know for 2026
2. What Did You Forget to Deduct? A Rental Property Expense Checklist
3. Where Did This Year's Numbers Go? How to Fill Out Schedule E for a Rental Property

Building for the iPhone Duo: measured screen sizes and safe areas, layout notes for developers, how to tell if an app is ready, and first impressions of the hardware.

1. My Top 5 iPhone Duo Apps After One Week
2. Beige Box: Tiny Retro Computers for iPhone Duo
3. My First Few Days With the iPhone Duo

Marketing small apps without a big budget: short video, UGC-style ads, real costs, and the experiments that did and did not work.

1. How I Make AI UGC Ads: Real Costs and What Failed
2. How to Create AI UGC Ads With ElevenLabs and fal.ai
3. One App Demo, Three Feeds: A Lightweight Short-Video Workflow for Indie Developers

Making short promotional video for apps: tools, costs, formats, and a repeatable process for one developer.

1. How I Make AI UGC Ads: Real Costs and What Failed
2. How to Create AI UGC Ads With ElevenLabs and fal.ai
3. One App Demo, Three Feeds: A Lightweight Short-Video Workflow for Indie Developers

How to decide what to build next: portfolio strategy for small apps, when to improve an app, and reading signals from reviews and data.

1. Intro Offers vs Win-Back Offers: What I'm Testing on Heirloom
2. The Best App Roadmap Is a Set of Questions
3. When to Improve an App—and When to Leave It Alone

The business side of side projects: revenue, pricing, small-business lessons, and building income beyond a paycheck.

1. The App Store Data Problems Indie Developers Learn the Hard Way
2. What 47,000 App Store Impressions Taught Me About Conversion
3. The Three Playbooks Behind My App Workflow

Notes from a principal engineer in Architecture supporting AI and Payments teams: long days, lessons, and growing in the role.

1. Building an AI Flow for My Day Job: Ship Faster, With Guardrails
2. A Good Week: Rise & Capy Goes Live and a Few Meaningful Wins
3. The Small-App Advantage in 2026: Relevance Beats Reach

The reason for all of it: weekends, birthdays, trips, and trying to stay present with a wife and four kids while building on the side.

1. Lampleaf Is Live, a New iPhone Tomorrow, and Life at Home
2. Halloween & Christmas Conversation Games with While We’re Here
3. A Full Season: San Antonio, App Progress, and What Matters Most

Gratitude, perspective, and the faith that sits underneath the work and the family life.

1. Lampleaf Is Live, a New iPhone Tomorrow, and Life at Home
2. Halloween & Christmas Conversation Games with While We’re Here
3. Building Since January, Starting to See Traction

Everything that is not work or code: seasons, routines, and check-ins along the way.

1. My Top 5 iPhone Duo Apps After One Week
2. My First Few Days With the iPhone Duo
3. Lampleaf Is Live, a New iPhone Tomorrow, and Life at Home