These entries are about the work itself. How a product goes from an idea to something people can download, the decisions made along the way, and the parts that took longer than they should have.
Notes on designing an AI harness for my day job, inspired by how a small X team built its web app with coding agents: shared instructions, skills in the repo, and guardrails on every commit.
Meet Beige Box, a coming-soon retro computer app for iPhone Duo, iPhone and iPad, with five original machines, web browsing, BASIC and games.
Coming from an iPhone 17 Pro Max: using the Duo mostly folded, great battery life, missing the camera zoom at soccer, and building apps with AI.
How introductory and win-back offers differ in App Store Connect, the rules Apple sets for each, and the two offers I'm testing on my subscription app Heirloom.
Sales and Trends and Analytics show different numbers for the same day. Why that happens, what each report is for, and how to avoid fake trends in your data.
Display sizes in points, safe areas, size classes and fold behavior measured in Apple’s iPhone Duo simulator, plus Apple’s guidance on the fold region and hinge API.
Which apps will actually use the iPhone Duo’s two displays? A simple look-at-the-screen test, what to check before you download, and what the three levels of support mean.
How RaceJoy, Strava Beacon and HypeLap differ for friends and family following a runner: what spectators need, what they see and what they can send.
Sousbook is live on the App Store: save and scan recipes, build grocery lists, and cook from your personal cookbook. Our first app with iPhone Duo support.
Preview Halloween and Christmas themes for While We’re Here, our conversation card app for church groups and gatherings, inspired by Not Just Sundays.
Follow a runner’s race progress and send cheers with HypeLap. Friends and family watch free in a browser and send messages, sound effects, and voice notes.
Keep service payments, invoices, and receipts organized before year-end, with examples for Halloween decorating, Thanksgiving cleaning, and Christmas lights.
A recipe organizer for iPhone Duo: save and scan recipes, build grocery lists, and cook with ingredients beside steps. See Sousbook in the simulator.
A practical way for indie developers to read App Store reviews, find recurring product issues, respond thoughtfully, and prioritize changes without treating every request as a roadmap.
Small wins, real downloads, and lessons in value, paywalls, and showing up consistently. Grateful for the progress, and all glory to God.
The short-video workflow I use to market Heirloom, the rules that keep it honest, and the new readheirloom.com website that is now online.
App Store Connect shows a download but RevenueCat shows no customer? A pending report isn't a zero. The data mix-ups that make indie app analytics look broken.
Seven months of daily App Store data across 12 apps shows a 46x gap between my best- and worst-converting listing — and it is not the app people assume.
How GPT-6 Astra carries an app from idea to a verified result in Codex: one working session across SwiftUI, App Store metadata, websites and releases.
A small app usually needs more than code. These are the three playbooks I use to move from an idea to a released, measurable product.
Turn a feature list into a roadmap of questions: tie every change to a user problem, a product question, or a learning goal. A method for small app portfolios.
A small app portfolio gets stronger when every change is tied to a real user problem, product question, or learning goal.
A growing app portfolio needs priorities, boundaries, and shared systems—not equal attention for every product.
Focused apps can compound through shared infrastructure, clearer feedback loops, and disciplined product decisions.
Heirloom and Fillbook are still awaiting review while the rest of the portfolio keeps learning from users and getting better.
Heirloom and Fillbook are headed through App Store review while Rally Track, Bean Hunt, and Real Estate Manager continue to improve.
