Intro Offers vs Win-Back Offers: What I'm Testing on Heirloom
How introductory and win-back offers differ in App Store Connect, the rules Apple sets for each, and the two offers I'm testing on my subscription app Heirloom.
Strategy
With limited hours, choosing what to work on matters more than how fast I work. These entries are about making those choices for a portfolio of small apps.
5 entries ~22 min of reading
Latest
Oct 26, 2026
2026 5 entries
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The Best App Roadmap Is a Set of Questions
Turn a feature list into a roadmap of questions: tie every change to a user problem, a product question, or a learning goal. A method for small app portfolios.
When to Improve an App—and When to Leave It Alone
A small app portfolio gets stronger when every change is tied to a real user problem, product question, or learning goal.
The Hardest Part of a Small App Portfolio Is Staying Focused
A growing app portfolio needs priorities, boundaries, and shared systems—not equal attention for every product.
A Portfolio of Small Apps Is a Strategy, Not a Collection
Focused apps can compound through shared infrastructure, clearer feedback loops, and disciplined product decisions.
