How to Create AI UGC Ads With ElevenLabs and fal.ai
Create AI UGC-style app ads with ElevenLabs voiceovers, fal.ai lip sync, real product screenshots, and reusable hooks. My Heirloom workflow, with a video example.
aimarketingvideoapps
The log
Every entry, newest first.
Weekly notes on shipping apps, work, rentals, family, and faith in South Texas — the wins, the numbers, and the things I got wrong.
47 entries Jan 2026 – Oct 2026 ~3 hrs of reading
October 2026 · 4 entries
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Building Since January, Starting to See Traction
Small wins, real downloads, and lessons in value, paywalls, and showing up consistently. Grateful for the progress, and all glory to God.
appsbuildingfaith
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How I Market Heirloom With UGC, and readheirloom.com Is Now Live
The short-video workflow I use to market Heirloom, the rules that keep it honest, and the new readheirloom.com website that is now online.
appsaibuildingmarketing
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One App Demo, Three Feeds: A Lightweight Short-Video Workflow for Indie Developers
A repeatable way for indie developers to turn one real app demonstration into distinct, useful short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
appsmarketingvideo
September 2026 · 7 entries
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A Sunday Check-In: AI, Small-Business Momentum, and Showing Up
A week of experimenting with AI, improving GetMandalo and UseManifest, and making room for the people and community that matter.
lifeappsaifaith
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A Good Week: Rise & Capy Goes Live and a Few Meaningful Wins
Rise & Capy is now live, Heirloom gained another annual subscriber, church connections are growing, and I placed second in a work innovation challenge.
lifeappsworkfaith -
The App Store Data Problems Indie Developers Learn the Hard Way
App Store Connect shows a download but RevenueCat shows no customer? A pending report isn't a zero. The data mix-ups that make indie app analytics look broken.
appsbuildingbusiness -
A Full Season: San Antonio, App Progress, and What Matters Most
A trip to San Antonio, a great night with Mike, steady app progress, a meaningful Heirloom milestone, and a good season for the family.
lifeappsfamily
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Inspired by Not Just Sundays: Building While We’re Here, a Conversation Card App
A physical deck called Not Just Sundays convinced me conversation cards work. While We’re Here is the iOS version I wanted in my pocket — 100 questions, four decks, offline, one payment.
appsfamilyfaith
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What 47,000 App Store Impressions Taught Me About Conversion
Seven months of daily App Store data across 12 apps shows a 46x gap between my best- and worst-converting listing — and it is not the app people assume.
appsbuildingbusiness
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Using GPT-6 Astra in Codex to Build and Ship Apps
How GPT-6 Astra carries an app from idea to a verified result in Codex: one working session across SwiftUI, App Store metadata, websites and releases.
appsbuildingai
August 2026 · 5 entries
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The Best App Roadmap Is a Set of Questions
Turn a feature list into a roadmap of questions: tie every change to a user problem, a product question, or a learning goal. A method for small app portfolios.
appsbuildingstrategy
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The Three Playbooks Behind My App Workflow
A small app usually needs more than code. These are the three playbooks I use to move from an idea to a released, measurable product.
appsbuildingbusiness
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When to Improve an App—and When to Leave It Alone
A small app portfolio gets stronger when every change is tied to a real user problem, product question, or learning goal.
appsbuildingstrategy
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The Hardest Part of a Small App Portfolio Is Staying Focused
A growing app portfolio needs priorities, boundaries, and shared systems—not equal attention for every product.
appsbuildingstrategy
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A Portfolio of Small Apps Is a Strategy, Not a Collection
Focused apps can compound through shared infrastructure, clearer feedback loops, and disciplined product decisions.
appsbuildingstrategy
July 2026 · 6 entries
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The Part of App Building That Starts After Submission
Heirloom and Fillbook are still awaiting review while the rest of the portfolio keeps learning from users and getting better.
appsbuilding
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Two New Apps Submitted, and the Portfolio Keeps Getting Better
Heirloom and Fillbook are headed through App Store review while Rally Track, Bean Hunt, and Real Estate Manager continue to improve.
appsbuilding
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The Small-App Advantage in 2026: Relevance Beats Reach
Small apps do not need to reach everyone. They need to reach the right person at the exact moment a problem becomes urgent.
appsbusinessaiwork
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Pushing More Apps, Learning Ads, and Making Real Progress
What a solo developer learned from shipping more apps and learning distribution: why shipping isn't the finish line, and what early ads and growth data showed.
appsbusinesswork
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Telegram Topics, OpenClaw, and the Next Layer
Telegram topics are working, OpenClaw is getting sharper, and Will is turning into a more useful daily operating layer instead of just another chatbot.
aitools
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Birthday at SPI, Fireworks in Corpus, and FamilyStop Goes Live
A birthday weekend at South Padre Island, Fourth of July with family in Corpus Christi, World Cup nights with the in-laws, FamilyStop launching, and a redesigned blog.
familyapps
June 2026 · 2 entries
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Glad to Be Here: Launches, Gratitude, and Another Year Ahead
A work project is live, more apps are published, my birthday is tomorrow, and I am deeply thankful after walking away from a serious accident with no injuries.
workappsfaith -
Summer Is Here, Square Sweep Is Live, and a Big June Ahead
Kids out of school, a new app shipped, church every Sunday, a go-live date locked in, and a birthday beach trip on the horizon.
appsfamilyfaith
May 2026 · 4 entries
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I Shipped CapShare: One QR Code for Every Graduation Memory
I launched CapShare, a simple way to collect graduation photos and videos with a single QR code.
apps
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A Good Week at Work, Good Progress, and Birthday Party Weekends
A strong week at work, progress on projects, Grayson having a few birthday parties, and some good time with friends
workfamily
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Work, Family Milestones, and Showing Up More
A busy stretch at work, Kenzie losing her first tooth, a strong week with the Data Services and SRE teams in McAllen, Mother’s Day dinner at Ambra, and serving more at church
workfamilyfaith
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Getting Better, Swamped at Work, and a Summer Birthday on the Books
Recovering from being sick, getting buried at work, replacing an A/C at the Alton apartment, enjoying time with the kids, and locking in a beach Airbnb for a birthday trip this summer
workrentalsfamily
April 2026 · 1 entry
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Easter at Home, Summer Energy, and Building What’s Next
Easter at home with the family, work and projects moving well, getting more active, the kids counting down to summer, and a new app plus OnCallAgentAdvisorService in progress
familyfaithapps
March 2026 · 5 entries
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Easter Week: Zoo Days, Two Apps Live, and Building Through the Chaos
Family time at the Gladys Porter Zoo, Easter prep with the kids, and celebrating Rally Track and Bean Hunt finally shipping to the App Store
familyfaithapps
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Spring Break: Fishing, Family, and Rally Track Goes Live
Taking a breath during spring break — fishing with the kids, enjoying Tres Lagos, and celebrating Rally Track hitting the App Store
familyapps
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Shipping Season: Bean Hunt and Rally Track Hit the App Store
Two apps submitted, finding balance between work and building, and reflections on a productive but exhausting week
appswork
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Settling In: Birthday Parties, New Games, and Bean Hunt Begins
Getting comfortable at Tres Lagos, celebrating with family, shipping a new game, and starting work on Bean Hunt — a coffee discovery app
familyapps
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Slopes, Setbacks, and Letting Go: March 2026 Check-in
Moved to Tres Lagos, team ski trip with work, learning to treat anxiety differently, and handling Fillin app setbacks with more grace
familyworkapps
February 2026 · 3 entries
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Building for Builders
Shipped 3 apps in weeks. Now I am building the tools that help other people ship faster.
appsai
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Catalyst, Church, and Super Bowl Sunday: February Check-in
Shipped my 3rd iOS app, productive week at work, family time, a church lesson that hit different, and Super Bowl BBQ with the whole crew
appsfamilyfaith
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Fillin: Building an iOS Portfolio One Game at a Time
Wordle-inspired word game, Figma design workflow, and the portfolio strategy behind shipping apps regularly
apps
January 2026 · 10 entries
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I Finally Published Real Estate Manager
After building it over the holidays, my property management app for small landlords is officially out. Here is what it does and why I built it.
appsrentals -
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Shipping Code, Unclogging Pipes: Late January Check-in
iOS app finally launched on my phone, rental property surprises, and balancing the work grind with ski trip dreams
appsrentalswork
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Week Ending Jan 18: Recognition, Rocks, and Big Decisions
Got praised at work, dealt with property chaos, and my son turned one. Plus that house decision is still eating at me.
workrentalsfamily
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Exceeds Expectations and Building Nimbus
2025 performance review landed well, and now building an enterprise AI assistant inspired by Clawdbot
workai
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Building AI Tools for Personal Development
How I built a daily reflection system with AI that actually works - no productivity theater, just real introspection
ai
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Friday Calls, SPX Screens, and a Small Detour
Back-to-back meetings, design pressure, a couple SPX wins, and a shift toward Codex
work
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Back-to-Back Calls and a New AI Hat
Long workday, AI and Payments work in Architecture, kids back in school, and Clawdbot PR #435 landed
workai -
Adding Telegram Topics Support to Clawdbot
Contributing forum/topics support to Clawdbot so my AI assistant can actually track different conversations in group chats
ai -
Week One: Back to Building
First week back in 2026 - setting up systems, AI assistance, and getting organized
aiwork
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